Strange “Virtual creator” system $1.8B D2C brands are using to reverse CAC, get billions of impressions a month & drive brand awareness
The Layr&Layr socials currently hold 1.1M on Instagram, 675k on TikTok, 210k on YouTube and 240k on Facebook, with AI avatars pulling nearly 55 million views a month in the fashion space.
Posting ~21 pieces a day, the brand adds about 83,700 followers every week. Inside: the ICP, the characters, the content buckets and the exact 9-step system to duplicate it…




