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Strange “Virtual creator” system $1.8B D2C brands are using to reverse CAC, get billions of impressions a month & drive brand awareness

Case Study · PDF
layr&layr × The Leverage Company
How an AI-influencer built a 3M following in fashion

The Layr&Layr socials currently hold 1.1M on Instagram, 675k on TikTok, 210k on YouTube and 240k on Facebook, with AI avatars pulling nearly 55 million views a month in the fashion space.

Posting ~21 pieces a day, the brand adds about 83,700 followers every week. Inside: the ICP, the characters, the content buckets and the exact 9-step system to duplicate it…

Read the case study
How layr&layr built a following of 3M with AI influencers in 6 months
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BLK + GRN
BOST
zoe
THEPITCH
KUSHAE
TRACTION
R136
VENTURES