For ecom founders doing $1M+

5 CRITICAL constraints raise CAC, ruin unit economics, Dip Margins & Kill valuations for $1M ecom brands scaling to $100M+(& 5 fixes)

5 Subtle Killers PDF guide
+ BONUSES
Video courseFREE
Exclusive masterclassFREE
1:1 call + toolsFREE

After 10s of millions in ad spend, 1B+ views, working with $400M brands & $3B VC for brands, a Brand acquisition expert exposes how most 7-figure brands are racing to the bottom.

Free PDF + 3 bonuses · $7,500 FREE
Fixing out-of-control CAC to free up margins
Systemizing back-end & brand for high LTV
Better offers, AOV & CRO so each ad $ yields 10x
BONUSImplementing everything to win early
BONUSHandling scale complexities early
Only 981 / 10,000 copies left
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Distribution caps at 10,000. After that the PDF goes back behind the paywall.
For D2C founders doing $1M+ · Free

5 CRITICAL constraints raise CAC, ruin unit economics, Dip Margins & Kill valuations for $1M ecom brands scaling to $100M+(& 5 fixes)

After 10s of millions in ad spend, 1B+ views, working with $400M brands & $3B VC for brands, a Brand acquisition expert exposes how most 7-figure brands are racing to the bottom.

Fixing the out-of-control CAC at scale; to get margins to improve product
Systemizing Back-end & brand for high LTV so all your top line isn’t dependent on ads & influencers
Improving offers, AOV, CRO to make sure each $ in advertisement yields 10x
BONUSHow to implement everything discussed to win early
BONUSHandling complexities that arise with scale and fixing them early
PDF + course + masterclass + the condom brand build. No card.
Only 981 / 10,000 copies left
90% claimed
Distribution caps at 10,000. After that the PDF goes back behind the paywall.
Main resource$2,500FREE
5 Subtle Killers of D2C brands' valuations and margins while scaling, PDF guide by Akshath Kumar
BONUSES
01 · Video course
Implementation guide: the step-by-step system to apply it
$250FREE
02 · Exclusive masterclass
Branding for your D2C company
$1,500FREE
03 · 1:1 call + tools
Constraint Clarity Call + $3,700 worth of tools
$3,000/hrFREE
Brands at the top of their game have trusted us
BLK + GRN
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The thesis

Your margins, Valuations & Brand is in danger if you do not understand what is about to kill them while scaling

Scaling in e-commerce is straightforward after you find PMF
but doing it at good unit economics with a brand is a whole different game
& we want to help you understand this game.

loom.com · 5-killers-thesis
Free. Sent to your inbox. No card needed.

Dear E-commerce founder,I know the situation you are in.You found product-market-fit,you found your winning ad angles,You got to a million dollars in annual sales,

Everything looked gooduntil you looked at EVERYTHING.

Broken unit economics,so you are about to turn unprofitable at scale.

Repeat buyers non-existent,so you are hyperdependent on advertisement

CAC climbing month-over-month,So you are forced to pour more into ads every-day,Meaning this is eating away your margins

Your day-to-day is an endless hamsterwheel with torture,Manufacturers that do not answer on time,Team doing sub-par workVendors being inconsistent and impracticalAngry customers every month giving you a stroke

UGH

And when you look at the end goal of,Building an AWESOME household-name brandThat is making BILLIONS in revenueThat you can sell to an institutional investor at a massive valuationYOU Feel so behind.You do not know how to catch up.

Was I accurate about your situation?

Well,The light at the end of the tunnel is that you have done the hard parts alreadyYou just need to know what to do to scale a BRANDAnd not just sell products for a quick buck.

Over the last half a decade we have gotten to work with a multitude of brands,To get flattering commentsafter going through the docs; this is usually the email we get.From Product business founders of all kinds

Email from a founder: wow, this actually delivered, I didn't expect this to be so in depth
Real email, shared with permission. Names and addresses blurred for privacy.

As they say,Information changes the conversationWhich changes the situation,

The information you are about to be presented with todayNeither is a “meta ads guide”Nor is it a “Tactical guide to make a quick buck”

It is actual timeless systems to scale D2C Product brands,Especially the ones that already are doing over $1M in sales

You will get information on,The 5 threats that you are going to face while revenue climbs (potential brand killers)The 5 ways to FIX these potential threats FOREVER and(tactical guide) to scale at better valuations and margins with good economics

To make the consumption of this knowledge easy,

You get this in the form of:

1.A comprehensive PDF on every threat and every fix
$2,500FREE
2.Free & exclusive MASTERCLASS on branding for your d2c company
$1,500FREE
3.Live build example with a case study of D2C Condom brand
FREE

This gives you the system to scale better not just fasterSo you have the margins to iterate on product & give better customer experiencePlus as a result of better economics and brand your valuations are high,

What this means is,You’re building a sellable BRAND with a great product & communityand not just a dropshipping store-front to make a quick buck.

You get this $4000 worth of value content for absolutely free.Click the link below

Free. Sent to your inbox. No card needed.

If that weren’t enough,We went beyond this…

Here are some bonuses you get as a result:

Implementation guide
How to take all these theories and apply it live
$250FREE
Invitation to our constraint-clarity-call (if applicable)
$3000/hr + $3700 worth of tools
$3,000/hrFREE
THE AI
BRIEF
Lifetime access to The Leverage AI Brief
Daily advice on making your brand AI-first, tools
FREE · LIFETIME

Let me tell you why I decided to give away so much valueAll for free…

Because our mission is to see the next gen of ecommerce brands overthrow the giants,And selfishly for us,We cannot fulfill this without trust in the next gen of entrepreneurs

This is exactly why we decided to not hold anything behindAnd just give away everything FOR FREE at your LIFETIME ACCESS,

We benefit with the reputation that this gives us.And also this makes sure that when we do service you,You come in with the fundamentals fixed…

Selfishly for us we want to work with the 1% of brandsAnd we can only do this when your fundamentals are top notch

This is exactly why you get:Over $7500 worth of value for absolutely free.(Limited access)

Free. Sent to your inbox. No card needed.
Case study · the live build

Watch me take a condom brand from zero to sellable & beating the giants of the space

A tactical walkthrough of the Guide in action.

loom.com · smash-condom-brand-build
Free. Sent to your inbox. No card needed.

This is a tactical walkthrough on everything in the PDFwith the case study of building a Condom brand,Yes, a condom brand.

You get this as a FREE bonus of the offer.

To give you exact context as to how all the content on this PDF worksAnd how to implement this for your own brand,We decided to make a fun build of a condom brand

It covers everything including,How we shifted from direct response to brand,Building community,Mitigating Key-Platform Risks,Team structure as the company evolves,Package design to hit retail,

Direct response → brandCommunityKey-platform risksTeam structurePackage design for retail

So that you know how every tactical advice looks when applied,Meaning not just do you know the theory behind itBut you know how to apply it for your own brand…

This is a full case study of breaking every part of the business down,From the team that has worked on multiple $400M enterprises

We hate BORING THEORYand we Know the founders we want to work withAre ANYTHING BUT BORINGSo we made this about a condom brand that is about to outpace the legacy brands

Viewer comment: these guys are the reason for my shopping addiction
What it looks like when people love a brand.

As a student of the Product business space (like us);

You get information on:

1.How we mitigated the risks that a private equity investor might see
2.How we retained good unit economics while scaling brand
3.How we made branding to add to direct response & community
4.How the advertising methods were a force multiplier to one another

What does this mean for you?You get to see how the tactical guides and thesis are applied in real time,

Sounds good?Claim the PDF, and all other materials for free.Hit the link down below

Free. Sent to your inbox. No card needed.
Before you scroll past

Have you given up on your brand’s scalability with good economics and valuations?

loom.com · before-you-scroll-past

If you have scrolled this far without acting,I know a few things about you…

Your brand means a lot to you,You do not want to make the wrong decisionBecause you have in the past,

With horrible vendors, agencies,With bad team members,With decisions…

So the skepticism mask comes on,Because you are likeWhy would someone give away so much for FREE

It is probably fluff information that is written by AI,Well, the skepticism is fair.But lets break this down,This isn't a $2899 “how to start a dropshipping brand to make $10k” courseYou are a legitimate brand owner making Millions a year already,And we understand your business.

My team has been on the right hand of growing these businesses,And seeing some of our clients sell to private equity,We also have worked with brands that are funded by venture capitalists

We have worked with up and coming direct to consumer brands,We have worked with $400M brands for their acquisition and community building,We have worked with venture funds that ONLY INVEST IN BRANDS,

VC-funded consumer brands
Up-and-coming D2C brands
$400M brands, on acquisition & community
Venture funds that only invest in brands

In all spaces from Pancake mix companies, Gut health, Feminine hygiene,Toothpaste brands, you name it…

Enough of the flex*ahem *ahem

The reason why I am saying all this?This information you are presented with is a tactical guideFrom insiders in the CPG and product space,

This isn’t a “online guru” looking to make a quick buck,We are the team that services and consults these MASSIVE BRANDSOur mission is important to usGrowing the next generation of consumer brands that overthrow the legacy brands

In the e-commerce and product business world,anything under $1M in sales,There is the guru, coaching, courses world to help you get there…

Anything above $100M in sales,There are the legacy consultants like EY, Deloitte, McKinsey etc.

But the entrepreneurs over the $3M to the sub $100M,Are left in the dark with no guide to building a legit sellable brandWith great product and economics and community

Under $1M
Gurus, coaching & courses
$3M to sub-$100M
Left in the dark with no guide. This is who we built this for.
$100M+
EY, Deloitte, McKinsey & the legacy consultants

This is why we operate.Our information and value is designed for the ecom brand in the middle,

This is going to be the tactical advice on:

1.Potential threats dipping your margins and valuations over the $1M range
2.How to add brand to your direct response efforts (for better economics & higher valuations)

You get all this for absolutely free,It will take you about 4 hours to go through everything,All the information, is followed with how to implement

You really have nothing to lose here,You get this information for absolutely free,You can consume this at your own convenienceYou know not just the information but how to apply it…

You really have no risks or potential to lose.Which is why we have limited access to only the fast acting founders…

Claim your spot below.

Free. Sent to your inbox. No card needed.
Only 981 / 10,000 copies left
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Distribution caps at 10,000. After that the PDF goes back behind the paywall.
FAQ

Questions, answered

Scale a brand, not just a storefront.

The PDF, the implementation course, the branding masterclass and the full condom brand build. Free.

Free. Sent to your inbox. No card needed.

Why the f*ck should I listen to you?

Akshath Kumar
akshath kumar,
founder of theleveragecompany

Hi my name is AkshathGreat question & I love the way you asked it.

Let me preface this by explaining that the following information hasn't been learned simply by sitting around philosophising on the subject of BRAND sales, reading books, attending D2C seminars, or watching YouTube videos.

No.

I've spent about half a decade in the trenches, on the front lines 'doing the work'.Collecting battle scars to find out every secret d2c brand growth technique in existence.

If there was a rumour of a technique, even on the other side of the world, I hunted it down.If there was a self-proclaimed PRODUCT sales genius hiding in some remote corner of the planet, I made it my business to track them down.

If there was so much as a whisper of a selling secretANYWHERE, I tested it.

All my experience and expertise comes in the physical product sphere. If you are in Tech, Real estate, services, This probably won’t apply.

I have consulted over 300 brands until today. All types of brands, Feminine hygiene, Pancake-Mix brands, Energy drink, Nootropics, Gut Health, Linen shirts… You name it.

My team has been in the right hand of selling a Skin-care brand for over $32.2M to an institutional investor…

We have seen the process and worked closely with the founder to establish a podcast to build a brand for 2 years prior to the sale. [P.S We will keep the name of the company anonymous because of legal reasons, but this proves the point]

I have worked with a $400M Gut Health brand and gotten to see their operations closely and what they do differently from our clients who make usually between $2m-$8m annually scaling 10x. Our clients have appeared on sharktank, we have helped hold conferences for our clients & it is safe to say that we are still students of the ecommerce product sphere, we only plan to take this further and learn more.

This isn’t a humble brag but this is to show you that the information that you are about to consume is coming from a place of experience in the physical product sphere.

Now let’s talk about what you have gotten yourself into: This is going to be a tactical playbook that is about how to scale your current 7-figure brand with better economics, margins and valuations… past the 8-figure and 9-figure range.

Sounds good?Let's go.

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